I think it is only a little bit a question of different eye, it is a question of all I had already said to this topic in the past and will not remember it.

May be I can´t express what I will say. But a simple exampele. I would say a plowing tractor in not a winner picture, but the winner of the last month with blue sky and birds is an absolutly winner pictures.

So close to gehter is "everage" and "winner" and may be a "hauling manure picture" could change from "everage" or "invormativ" to "winner" with a with a nice background, situation, exposing.......